Transcoding a wanghong city: Mediatized culturalization of urban places in China.

Digital media have been playing an increasingly pivotal role in reshaping urban spaces, landscapes, and lifestyles across the world. In China, the rapid development of digital infrastructure, platforms, and e-commerce has fueled the rise of a number of so-called wanghong cities. A term originally em...

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Publicado en:Media, Culture & Society Vol. 47; no. 1; pp. 22 - 41
Autor principal: Zou, Sheng
Formato: Artículo
Publicado: Sage Publications, Ltd. Jan2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jan2025
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      pub: Sage Publications, Ltd.
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        atl: Transcoding a wanghong city: Mediatized culturalization of urban places in China.
      aug:
        au: Zou, Sheng
        affil: Hong Kong Baptist University, Hong Kong
      su:
        Cities & towns
        Public spaces
        Internet celebrities
        Social facts
        Digital technology
      sug:
        subj:
          Cities & towns
          Public spaces
          Internet celebrities
          Social facts
          Digital technology
      keyword:
        city branding
        culturalization of economy
        e-commerce
        mediatization
        qualitative case study
        transcoding
        urban place-making
        wanghong
        city branding
        culturalization of economy
        e-commerce
        mediatization
        qualitative case study
        transcoding
        urban place-making
        wanghong
      ab: Digital media have been playing an increasingly pivotal role in reshaping urban spaces, landscapes, and lifestyles across the world. In China, the rapid development of digital infrastructure, platforms, and e-commerce has fueled the rise of a number of so-called wanghong cities. A term originally employed to denote internet celebrities, wanghong as a social phenomenon, practice, and modus operandi now penetrates different spheres of life in China. This article presents a case study of a new wanghong city, Zibo, a third-tier industrial city that rose to sudden fame in 2023 with the aid of livestreaming and short video. Extending Manovich's idea of "transcoding" between the cultural and the digital, this article investigates how the logics, aesthetics, and sensibilities of digital (social) media increasingly carry over to the "imagineering" of built environment—particularly urban place-making—within interlocking processes of mediatization and culturalization. Mediatized culturalization of urban places in China prompts us to critically reflect on deeper questions around the right to and the future of our cities in the social media era.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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