Price matching in online retail.
We analyze a sample of consumer‐electronics products sold by the US NewEgg online‐retailer to study the impact of price‐matching guarantees (PMGs) on prices. By applying a difference‐in‐differences approach, we find that the price of the policy‐adopting retailer increases by 4.7% during the policy v...
| Publicado en: | Economic Inquiry Vol. 63; no. 1; pp. 206 - 236 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Wiley-Blackwell
Jan2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=181889673&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 181889673 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00952583 EIQ jtl: Economic Inquiry issn: 00952583 maglogo: Y pubinfo: dt: Jan2025 vid: 63 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 181889673 10.1111/ecin.13255 ppf: 206 ppct: 30 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 2.5MB tig: atl: Price matching in online retail. aug: au: Bottasso, Anna Robbiano, Simone Marocco, Paolo affil: Department of Economics, University of Genoa, Genoa, Italy Independent Researcher su: Electronic commerce Prices Retail industry Price discrimination Online shopping sug: subj: Electronic commerce Prices Retail industry All other miscellaneous general merchandise stores All Other Miscellaneous Store Retailers (except Tobacco Stores) All other miscellaneous store retailers (except beer and wine-making supplies stores) Mail-Order Houses Electronic shopping and mail-order houses Electronic Shopping Price discrimination Online shopping keyword: collusion consumer electronics difference‐in‐differences online retailing price discrimination price matching guarantees retail pricing strategies search costs signaling user generated contents collusion consumer electronics difference‐in‐differences online retailing price discrimination price matching guarantees retail pricing strategies search costs signaling user generated contents ab: We analyze a sample of consumer‐electronics products sold by the US NewEgg online‐retailer to study the impact of price‐matching guarantees (PMGs) on prices. By applying a difference‐in‐differences approach, we find that the price of the policy‐adopting retailer increases by 4.7% during the policy validity period and up to 5 days after the treatment, while those of the non‐adopting competitor are not affected. Results are mainly driven by highly‐rated, visible, and expensive products, whereas the policy does not affect low‐rated, less visible, and cheaper products. These findings are consistent with the hypotheses that PMGs act as price discrimination or signaling tools. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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