Personas as Public, Audience, and Stereotype: A Critical Inquiry.

Personas are a widely used tool in design but have yet to receive much consolidated critical analysis. This article presents a critical inquiry into the creation of personas in design practice and research, culminating in a new way of thinking about persona development. The study employs an integrat...

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Bibliographic Details
Published in:Design Issues Vol. 41; no. 1; pp. 28 - 38
Main Authors: Prochner, Isabel, Godin, Danny
Format: Article
Published: MIT Press Winter2025
Subjects:
Online Access:View this record in EBSCOhost