We hardly need to use our ears: Video, audio and the shaping of the podcast medium in the 2020s.

In 1979, the British pop band The Buggles released 'Video Killed the Radio Star', generating a provocation used to explain change (where x killed y). Two years later, the song's video was used to launch MTV, marking a change in how audiences consumed music. It is not the title that is of interest he...

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Publicado en:Radio Journal: International Studies in Broadcast & Audio Media Vol. 22; no. 2; pp. 145 - 163
Autor principal: Berry, Richard
Formato: Artículo
Publicado: Intellect Ltd. Oct2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Berry, Richard
        affil: University of Sunderland
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        Video blogs
        Rock groups
        Podcasting
        Music audiences
        Twenty twenties
        Music videos
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          Motion Picture and Video Production
          Musical Groups and Artists
          Internet Publishing and Broadcasting and Web Search Portals
          Video blogs
          Rock groups
          Podcasting
          Music audiences
          Twenty twenties
          Music videos
      keyword:
        audiences
        audio
        platforms
        podcasting
        video
        video podcasts
        visualization
        audiences
        audio
        platforms
        podcasting
        video
        video podcasts
        visualization
      ab: In 1979, the British pop band The Buggles released 'Video Killed the Radio Star', generating a provocation used to explain change (where x killed y). Two years later, the song's video was used to launch MTV, marking a change in how audiences consumed music. It is not the title that is of interest here, but a line in the track that suggests in the age of video, that we no longer need to use our ears. Although the open standard of podcasting has meant that video and audio could coexist, podcasting has been primarily an auditory medium. However, in 2024, several leading podcasts on Spotify now play as easily as video as audio. This article discusses this evolution, arguing that this shift not only reflects the actors that shape podcasting but also poses questions for how we might define podcasting in its third decade. Is podcasting still an aural medium?
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