Impact of World Cerebral Palsy Day on Public Interest in Brazil: Evidence from Internet Search Data.
Aim: This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil. Methods: Google Trends was used to collect Relative Search Volume (RSV) data for "cerebral palsy" from 2004 to 2011 (control years) and 2012 to...
| Publicado en: | Developmental Neurorehabilitation Vol. 27; no. 8; pp. 283 - 289 |
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| Autores principales: | , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Nov2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=182024431&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 182024431 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 17518423 2Y75 jtl: Developmental Neurorehabilitation issn: 17518423 maglogo: Y pubinfo: dt: Nov2024 vid: 27 iid: 8 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 182024431 180185272 182024431 182024431 10.1080/17518423.2024.2410169 182024431 ppf: 283 ppct: 6 formats: fmt: @attributes: type: P tig: atl: Impact of World Cerebral Palsy Day on Public Interest in Brazil: Evidence from Internet Search Data. aug: au: Chaves, Nathalia Caroline Soares de Oliveira, Adriane Santos Fischer, Ana Clara Geremias Tavares, Jessica Paiva Meireles, André Luís Ferreira affil: Department of Physical Therapy, Centro Universitário dos Guararapes – UNIFG, Recife, PE, Brazil sug: subj: Cerebral Palsy Brazil Health Promotion Methods Internet Utilization Web Search Engines Human Brazil Public Health Confidence Intervals Geographic Locations Statistical Significance Data Analysis Software Descriptive Statistics ab: Aim: This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil. Methods: Google Trends was used to collect Relative Search Volume (RSV) data for "cerebral palsy" from 2004 to 2011 (control years) and 2012 to 2022 (WCPD years). RSV during the 4 weeks around WCPD (period of interest) was compared with the rest of the year (control period) in each timeframe. Regional RSV, search queries, and main topics were also investigated. Results: RSV increased by 62.22% from pre-campaign to campaign period. During the WCPD years, a 21.36% RSV increase occurred in campaign weeks, with an average difference of 12.16 (95% CI: 1.74, 22.58); notably in in the last five years in the southeast 9.47 (95% CI: 2.93, 16.01) and south 8.66 (95% CI: 1.66, 15.66) macro-regions. Conclusion: The campaign has fulfilled its role, but targeting more vulnerable areas could further amplify its impact. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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