Adoption and Usage Patterns of Smart Television among Different Demographics of University Staff in Nigeria.
The ability of smart televisions to connect to the Internet, stream content online, and host its applications and software makes it an exciting innovation in broadcasting. Understanding the factors influencing the adoption of smart televisions is crucial due to their increasing popularity over time....
| Publicado en: | Journal of African Film & Diaspora Studies (JAFDIS) Vol. 7; no. 4; pp. 145 - 165 |
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| Autores principales: | , , , , , , , , , |
| Formato: | Artículo |
| Publicado: |
Adonis & Abbey Publishers Ltd.
Dec2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=182294952&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 182294952 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 25162705 M97R jtl: Journal of African Film & Diaspora Studies (JAFDIS) issn: 25162705 maglogo: N pubinfo: dt: Dec2024 vid: 7 iid: 4 pid: 58271 pub: Adonis & Abbey Publishers Ltd. artinfo: ui: 182294952 10.31920/2516-2713/2024/7n4a8 ppf: 145 ppct: 20 formats: tig: atl: Adoption and Usage Patterns of Smart Television among Different Demographics of University Staff in Nigeria. aug: au: Talabi, Felix Olajide Amos Daniel, Henry Oladele, Patrick Olajide Ogah, Abari Ijuo Okunade, Joshua Kayode Aiyesimoju, Ayodeji Boluwatife Bello, Samson Adedapo Zannu, Prosper Nunayon Aderibigbe, Adebola Adewunmi Ogundeji, Benjamin Kayode affil: Department of Mass Communication, Faculty of Social Sciences, Redeemer's University, Ede, Osun State, Nigeria Department of Business Administration, Federal University, Oye-Ekiti, Ekiti State, Nigeria Department of Mass Communication, Federal University Oye-Ekiti, Ekiti State, Nigeria Department of Mass Communication, Caleb University, Nigeria Joseph Ayo Babalola University, Ikeji-Arakeji, Osun State, Nigeria Department of Mass Communication, Olabisi Onabanjo University, Ago-Iwoye, Nigeria Department of Mass Communication, College of Applied Social Sciences, Lagos State University of Science and Technology, Lagos, Nigeria College of Computing and Communication Studies, Communication Arts Programme, Bowen University, Iwo, Osun State, Nigeria Department of Mass Communication, Bamidele Olumilua University of Education, Science and Technology, Ekiti State, Nigeria su: Smart television devices Internet content Application software Streaming video & television Consumers sug: subj: Smart television devices Internet content Application software Streaming video & television Consumers keyword: Adoption and Nigerian university Smart TV Streaming Services Usage ab: The ability of smart televisions to connect to the Internet, stream content online, and host its applications and software makes it an exciting innovation in broadcasting. Understanding the factors influencing the adoption of smart televisions is crucial due to their increasing popularity over time. The study aims to identify factors that influence the adoption of smart televisions and examines its effect on the consumption of traditional broadcast media among different demographics of university staff. The study used a mixed-method approach and stratified sampling to elicit information from 262 respondents, and demographic variables were analysed using frequency percentages in tables. Quantitative data showed that the major factor for smart TVs' adoption is their advanced features (M=3.85; SD=.94); also, for the major factor on Smart TVs usage, they identified that smart TVs have replaced traditional TVs (M=4.14; SD: = 0.14). The findings from qualitative data revealed that the convenience of accessing streaming services, Internet connectivity, and integration of social applications were the driving factors in the adoption and usage of smart television. Data also showed that streaming services influence the usage patterns of smart television, such as Netflix, playing games, consuming news channels, streaming, and listening to music. Furthermore, it was deduced that smart television has the potential to replace traditional TV due to consumers' interest in its features, such as streaming services. The study concluded that smart televisions are emerging as Nigeria's primary hub for home entertainment in all spheres of life. Thus, the implication is that different demographic respondents have embraced smart TVs in Nigeria due to the influencing factors. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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