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"Shade Never Made Anybody Less Gay": Taylor Swift's Performance of Allyship and the Neoliberalization of Activism.

With the release of the singles "You Need to Calm Down" and "The Man" in 2019 and 2020, singer-songwriter Taylor Swift positioned herself as an ally to the LGBTQ+ community and a feminist artist. Swift's longstanding pursuit of authenticity manifested as an attempt to be taken seriously as a politic...

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Published in:Popular Music & Society Vol. 47; no. 5; pp. 487 - 505
Main Author: Oberst, Clementine
Format: Article
Published: Taylor & Francis Ltd Dec2024
Subjects:
Swift, Taylor, 1989-
LGBTQ+ communities
Activism
Feminism
Feminists
Commodification
Online Access:View this record in EBSCOhost
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        atl: "Shade Never Made Anybody Less Gay": Taylor Swift's Performance of Allyship and the Neoliberalization of Activism.
      aug:
        au: Oberst, Clementine
        affil: Department of Communication Studies and Multimedia, Togo Salmon Hall, McMaster University, Hamilton, ON, Canada
      su:
        Swift, Taylor, 1989-
        LGBTQ+ communities
        Activism
        Feminism
        Feminists
        Commodification
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          Swift, Taylor, 1989-
          LGBTQ+ communities
          Activism
          Feminism
          Feminists
          Commodification
      keyword:
        celebrity activism
        commodity feminism
        postfeminism
        rainbow capitalism
        Taylor Swift
      ab: With the release of the singles "You Need to Calm Down" and "The Man" in 2019 and 2020, singer-songwriter Taylor Swift positioned herself as an ally to the LGBTQ+ community and a feminist artist. Swift's longstanding pursuit of authenticity manifested as an attempt to be taken seriously as a political actor. "You Need to Calm Down" equates Swift's own position as a controversial celebrity with structural homophobia while "The Man" is a neoliberal feminist manifesto that foregrounds dominance as feminist progress without examination of class- and race-based oppression. These examples illustrate the limitations of celebrity activism and allyship and the commodification of activism.
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      doctype: Article
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    language: English
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      custom: Copyright of Popular Music & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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