Cinema Narration as Oral Performance: DJ Afro and East African Media Practices.

This article examines cinema narration in Kenya, a practice that involves artists known as DJs working with audiences in specific socio-cultural contexts. This study uses ethnographic methods to analyse the work of one such practitioner, DJ Afro, and the reflections on his performance by two sets of...

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Publicado en:Journal of African Cultural Studies Vol. 37; no. 1; pp. 6 - 22
Autor principal: Waliaula, Solomon
Formato: Artículo
Publicado: Taylor & Francis Ltd Mar2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Mar2025
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      pub: Taylor & Francis Ltd
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        10.1080/13696815.2024.2339862
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        atl: Cinema Narration as Oral Performance: DJ Afro and East African Media Practices.
      aug:
        au: Waliaula, Solomon
        affil:
          Department of Anthropology and African Studies, Johannes Gutenberg University, Mainz, Germany
          Department of African Literature, University of the Witwatersrand, Johannesburg, South Africa
          Department of Languages, Linguistics and Culture, Maasai Mara University, Narok, Kenya
      su:
        Popular culture
        Film genres
        Audience response
        Narration
        Folk art
      sug:
        subj:
          Popular culture
          Film genres
          Audience response
          Narration
          Folk art
      keyword:
        Cinema narration
        meta-imagery
        oral poetics
        popular arts
        fani za usimulizi
        sanaa pendwa
        taswira tunduizi
        usimulizi wa filamu
        Cinema narration
        meta-imagery
        oral poetics
        popular arts
        fani za usimulizi
        sanaa pendwa
        taswira tunduizi
        usimulizi wa filamu
      ab: This article examines cinema narration in Kenya, a practice that involves artists known as DJs working with audiences in specific socio-cultural contexts. This study uses ethnographic methods to analyse the work of one such practitioner, DJ Afro, and the reflections on his performance by two sets of audiences in Eldoret and Narok respectively. For this purpose, three Hindi films in DJ Afro's repertoire have been selected: Magadheera (2009, directed by S. S. Rajamouli), Bullet Raja (2013, directed by Tigmanshu Dhulia) and Shadow (2013, directed by Meher Ramesh). The choice is influenced by DJ Afro's audiences' responses to his narration and to the genre of the films. The analysis of DJ Afro's oral texts is done using relevant theories of oral performance and popular culture. The article makes two linked arguments. First, in Kenya, cinema narration has evolved into one of the genres of popular culture. Second, this performance may have been initially understood as translation of meaning for local audiences, but it also works as an oral narrative performance involving local performers and their audiences, and in this process the meanings produced are determined in relation to local texts and contexts.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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