Why Do Retail Prices Fall During Seasonal Demand Peaks?
Examining widely‐sold products across dozens of categories in a national scanner database, we find seasonality in demand is large—20 log points for the median category, and pervasive. At seasonal frequencies, price fluctuations are typically countercyclical but small—1.5 log points on average. For m...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 56; no. 1; pp. 35 - 55 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Wiley-Blackwell
Spring2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=183913523&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 183913523 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Spring2025 vid: 56 iid: 1 pid: 480 pub: Wiley-Blackwell artinfo: ui: 183913523 10.1111/1756-2171.12490 ppf: 35 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 842KB tig: atl: Why Do Retail Prices Fall During Seasonal Demand Peaks? aug: au: Butters, R. Andrew Sacks, Daniel W. Seo, Boyoung affil: Kelley School of Business, Indiana University Wisconsin School of Business, University of Wisconsin su: Elasticity (Economics) Retail industry Prices Price fluctuations Databases sug: subj: Elasticity (Economics) Retail industry Prices All other miscellaneous store retailers (except beer and wine-making supplies stores) All other miscellaneous general merchandise stores All Other Miscellaneous Store Retailers (except Tobacco Stores) Price fluctuations Databases keyword: countercyclical pricing demand price elasticity of demand seasonality countercyclical pricing demand price elasticity of demand seasonality ab: Examining widely‐sold products across dozens of categories in a national scanner database, we find seasonality in demand is large—20 log points for the median category, and pervasive. At seasonal frequencies, price fluctuations are typically countercyclical but small—1.5 log points on average. For most categories, we find seasonality in demand is driven by extensive margin changes in households purchasing any product in the category, and coincides with demand becoming more elastic as it peaks. These patterns suggest countercyclical pricing can be accounted for by demand‐side factors instead of requiring supply‐side explanations, or cross‐category pricing motives (e.g., "loss leader"). pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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