The Effects of Advertising Disclosure Regulations on Social Media: Evidence From Instagram.
We study the effects of advertising disclosure regulations in social media markets. Using data from a large sample of Instagram influencers in Germany and Spain and a difference‐in‐differences approach, we empirically evaluate the effects of German strengthening of disclosure regulations on post con...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 56; no. 1; pp. 74 - 91 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Spring2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |