Affective economies in crowdfunding for cancer.

Cancer patients and survivors in the United States are increasingly likely to use online crowdfunding as a means of offsetting the expenses associated with their medical care. This practice of making an online appeal for support to a broad public audience constitutes an inadvertent form of informal...

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Published in:Medical Anthropology Quarterly Vol. 39; no. 1; pp. 1 - 16
Main Authors: Lincoln, Martha, Kramer, Sasha
Format: Article
Published: Wiley-Blackwell Mar2025
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Affective economies in crowdfunding for cancer.
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          Lincoln, Martha
          Kramer, Sasha
        affil:
          Department of Anthropology, San Francisco State University, San Francisco California,, USA
          Department of Anthropology, Johns Hopkins University, Baltimore Maryland,, USA
      su:
        United States
        Emotional labor
        Attitude (Psychology)
        Terminally ill
        Ethnographic analysis
        Medical care costs
        Crowd funding
        Tumors
      sug:
        subj:
          Emotional labor
          Attitude (Psychology)
          Terminally ill
          Ethnographic analysis
          Medical care costs
          United States
          Crowd funding
          Tumors
      keyword:
        affective economy
        cancer
        emotional labor
        medical crowdfunding
        affective economy
        cancer
        emotional labor
        medical crowdfunding
      ab: Cancer patients and survivors in the United States are increasingly likely to use online crowdfunding as a means of offsetting the expenses associated with their medical care. This practice of making an online appeal for support to a broad public audience constitutes an inadvertent form of informal emotional labor for its practitioners—labor in which striking the right affective notes in one's appeal is believed to be critical to fundraising outcomes. Drawing on ethnographic interviews, we suggest that crowdfunding produces an array of complex, often contradictory sentiments and narrative incentives for cancer patients and survivors—ultimately transforming the experience of serious illness.
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    language: English
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