| Sumario: | The article from the Journal of the Experimental Analysis of Behavior discusses the concept of operant demand in behavioral economics, focusing on reinforcer consumption and the law of demand. It explains how demand curves are generated and analyzed to measure reinforcer efficacy, providing quantitative measures like demand intensity, elasticity, and essential value. The text also highlights the application of operant demand in public health, particularly in understanding drug use and addressing various health behaviors through demand analyses. The special issue featured in the article showcases novel applications of operant demand in public health, including reward valuation, public health interventions, and exploration of new policy domains.
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