Randomized experimental test of a reduced-exposure message for an e-cigarette: effects on risk perceptions.

Adults who smoke (AWS) who switch completely to e-cigarettes reduce their exposures to many harmful chemicals in cigarette smoke. Those who believe e-cigarettes are less harmful than cigarettes are more likely to use e-cigarettes to switch away from smoking, yet most believe e-cigarettes are at leas...

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Publicado en:Health Education Research Vol. 40; no. 2; pp. 1 - 15
Autores principales: Shiffman, Saul, Kim, Sooyong, McCaffrey, Stacey
Formato: research tables/charts randomized controlled trial Journal Article
Publicado: Oxford University Press / USA 2025
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Randomized experimental test of a reduced-exposure message for an e-cigarette: effects on risk perceptions.
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          Shiffman, Saul
          Kim, Sooyong
          McCaffrey, Stacey
        affil: Science and Policy, Pinney Associates, Inc., 201 North Craig Street, Suite 320, Pittsburgh, PA 15213, USA
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          Tobacco Products Adverse Effects
          Smoking Complications
          Electronic Cigarettes Adverse Effects
          Attitude to Risk
          Health Information
          Text Messaging
          Consumer Health Information
          Smoking Cessation
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          United States
          Randomized Controlled Trials
          Random Assignment
          Comparative Studies
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          Aged, 80 & over
          Male
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      ab: Adults who smoke (AWS) who switch completely to e-cigarettes reduce their exposures to many harmful chemicals in cigarette smoke. Those who believe e-cigarettes are less harmful than cigarettes are more likely to use e-cigarettes to switch away from smoking, yet most believe e-cigarettes are at least as harmful as cigarettes. This study assessed the effect on risk perceptions of communicating that switching can reduce exposure to harmful chemicals from cigarette smoke. In a randomized experiment, AWS (n  = 3485), dual users (DU) of cigarettes and e-cigarettes (n  = 1756), and nonusers (n  = 7316) viewed an ad for JUUL with or without a reduced-exposure message, and completed assessments of perceived risk. Message exposure decreased perceived risk of JUUL among adults who smoke, while increasing perceived risk of smoking, thus increasing the perceived risk differential (PRD). Among DU, the message increased perceived risk of smoking, but did not change perceived risk of JUUL. Among nonusers, who rated the perceived risk of all assessed tobacco products higher than did AWS and DU, the message decreased perceived risk of JUUL, and did not affect perceived risk of smoking. Accurate modified exposure communications have potential public health benefit by shifting the PRD of smoking and e-cigarettes.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        randomized controlled trial
        Journal Article
      ougenre: Article
    language: English
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