The Legal Subject in the Society of Singularities: Prolegomena to the Legal Type of Personalized Law.

The essay takes the construction of the legal subject within personalized law as an impetus to outline the development of legal subjectivity in the postmodern era. The various discourses that produce norms and knowledge, and finally the subject itself, are particularly evident here. By placing these...

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Publicado en:Pólemos (2035-5262) Vol. 19; no. 1; pp. 7 - 26
Autores principales: Karavas, Vagias, Salihu, Suad
Formato: Artículo
Publicado: De Gruyter Apr2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: The Legal Subject in the Society of Singularities: Prolegomena to the Legal Type of Personalized Law.
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        au:
          Karavas, Vagias
          Salihu, Suad
        affil:
          Professor of Legal Sociology, Legal Theory and Private Law, Law Faculty of the University of Lucerne, Lucerne, Switzerland
          LL.M., PhD-Candidate and Research Assistant, Law Faculty of the University of Lucerne, Lucerne, Switzerland
      su:
        Legal discourse
        Internet marketing
        Self
        Social constructionism
        Jurisprudence
        Postmodernism (Literature)
        Status (Law)
      sug:
        subj:
          Legal discourse
          Internet marketing
          Self
          Social constructionism
          Jurisprudence
          Postmodernism (Literature)
          Status (Law)
      keyword:
        Deleuze
        dividual
        legal subjectivity
        personalized law
        Reckwitz
      ab: The essay takes the construction of the legal subject within personalized law as an impetus to outline the development of legal subjectivity in the postmodern era. The various discourses that produce norms and knowledge, and finally the subject itself, are particularly evident here. By placing these construction processes within the framework of extra-legal discourses, with particular reference to the mechanisms of online marketing, we learn that in the context of both personalized law and online marketing, individuals are no longer perceived as predefined entities, but rather as a result of performative acts of compositional possibilities. Just as online marketing creates consumers based on their detailed online behavior, personalized law aims to tailor legal norms to individuals by creating a digital (dividual) subject through computerized analysis of distinct data nodes. Finally, these insights also allow conclusions to be drawn about the individual nature of the modern subject in modern law and its entanglement in extra-legal discourses.
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    language: English
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