Mediating Market Moralities: Making Personalized Apps in the 'Attention Economy'.
This article considers how actors within digital markets creatively navigate moral ambiguities in their work, and how this shapes the building of (software) material relations. Catching the attention of an app user is considered morally ambiguous behavior in the 'attention economy' discourse shaping...
| Publicado en: | Social Analysis Vol. 68; no. 3; pp. 1 - 21 |
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| Formato: | Artículo |
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Berghahn Books
2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=184177104&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 184177104 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 0155977X H9B jtl: Social Analysis issn: 0155977X maglogo: N pubinfo: dt: 2024 vid: 68 iid: 3 pid: 1130 pub: Berghahn Books artinfo: ui: 184177104 10.3167/sa.2024.680301 ppf: 1 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 880KB tig: atl: Mediating Market Moralities: Making Personalized Apps in the 'Attention Economy'. aug: au: Otto, Eva Iris affil: Postdoctoral Fellow, University of Copenhagen, Denmark su: Monocle (Company) Capitalism Application software Profit maximization Software productivity sug: subj: Capitalism Monocle (Company) Software Publishers Software publishers (except video game publishers) Custom Computer Programming Services Application software Profit maximization Software productivity keyword: attention economy capitalism digital markets moral logics personalization production attention economy capitalism digital markets moral logics personalization production ab: This article considers how actors within digital markets creatively navigate moral ambiguities in their work, and how this shapes the building of (software) material relations. Catching the attention of an app user is considered morally ambiguous behavior in the 'attention economy' discourse shaping the Danish app market. Employees of the Danish app agency Monocle navigate this moral ambiguity by 'personalizing' apps so that they become relevant at the 'right time'. However, in app-building practices, this entails a set of quite different personalized configurations. Consequently, I argue that personalization works to mediate different values within digital markets. It thereby allows app makers to pursue projects of fashioning themselves as makers of apps that are 'good', both in a technical and moral sense, while making apps that also 'win the market'. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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