#Storytime: An analysis of COVID-19 origin narratives and conspiracies on TikTok.

This study delves into the construction, communication, and reception of crisis narratives on TikTok, specifically focusing on videos discussing the purported origins of COVID-19 via the hashtag #covidorigin. Employing a content analysis approach, this research examines patterns in content types and...

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Publicado en:Atlantic Journal of Communication Vol. 33; no. 2; pp. 257 - 281
Autor principal: Lorenzo, Samantha B.
Formato: Artículo
Publicado: Taylor & Francis Ltd Apr-Jun2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: #Storytime: An analysis of COVID-19 origin narratives and conspiracies on TikTok.
      aug:
        au: Lorenzo, Samantha B.
        affil: School of Journalism and Communication, University of Oregon, Eugene, USA
      su:
        Legislative hearings
        COVID-19
        Content analysis
        Conspiracy theories
        Narratives
      sug:
        subj:
          Legislative hearings
          COVID-19
          Content analysis
          Conspiracy theories
          Narratives
      ab: This study delves into the construction, communication, and reception of crisis narratives on TikTok, specifically focusing on videos discussing the purported origins of COVID-19 via the hashtag #covidorigin. Employing a content analysis approach, this research examines patterns in content types and their relationship with public engagement metrics such as views, likes, comments, and shares. This study observed that popular TikTok videos discussing the origin of COVID-19 majorly incorporated at least one of the following: a first-hand narrative (a story in the first-person), a secondhand narrative (an account someone heard from other people), and/or an informational report (e.g., legislative documents, news reports, and book summaries). Additionally, while U.S. intelligence agencies have yet to reach a consensus on COVID-19's origin, this research detected a surge in #covidorigin videos following a 2023 interview in which FBI Director Wray stated that COVID-19 likely originated from a laboratory incident in China. Overall, this study suggests the influential role public leaders and media sources have in disseminating COVID-19 information and the importance of coherent crisis narratives in shaping public understanding. It also considers the effects of content types and communication formats in terms of how the public engages with speculative claims online.
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