Effectiveness of targeted social and behavior change communication on maternal health knowledge, attitudes, and institutional childbirth: a cluster-randomized trial in Jimma Zone, Ethiopia.

Maternal mortality remains a critical global health challenge, with 95% of deaths occurring in low-income countries. While progress was made from 2000 to 2015, regions such as Ethiopia continue to experience high maternal mortality rates, impeding the achievement of the sustainable development goal...

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Publicado en:European Journal of Public Health Vol. 35; no. 2; pp. 328 - 335
Autores principales: Gebretsadik, Lakew Abebe, Mamo, Abebe, Koricha, Zewdie Birhanu, Morankar, Sudhakar
Formato: equations & formulas research tables/charts randomized controlled trial Journal Article
Publicado: Oxford University Press / USA Apr2025
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Apr2025
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      pub: Oxford University Press / USA
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        atl: Effectiveness of targeted social and behavior change communication on maternal health knowledge, attitudes, and institutional childbirth: a cluster-randomized trial in Jimma Zone, Ethiopia.
      aug:
        au:
          Gebretsadik, Lakew Abebe
          Mamo, Abebe
          Koricha, Zewdie Birhanu
          Morankar, Sudhakar
        affil: Department of Health, Behavior, and Society, Faculty of Public Health, Institute of Health, Jimma University, Jimma, Ethiopia
      sug:
        subj:
          Health Education
          Health Knowledge
          Maternal Attitudes
          Health Behavior
          Mothers Psychosocial Factors
          Childbirth
          Delivery Rooms
          Rural Areas Ethiopia
          Outcomes of Education
          Funding Source
          Ethiopia
          Human
          Randomized Controlled Trials
          Random Assignment
          Behavioral Changes
          Comparative Studies
          Prenatal Care Utilization
          Questionnaires
          Summated Rating Scaling
          Scales
          Paired T-Tests
          Unpaired T-Tests
          Descriptive Statistics
          Female
          Adolescence
          Adult
          Middle Age
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Female
      ab: Maternal mortality remains a critical global health challenge, with 95% of deaths occurring in low-income countries. While progress was made from 2000 to 2015, regions such as Ethiopia continue to experience high maternal mortality rates, impeding the achievement of the sustainable development goal to reduce maternal deaths to 70 per 100 000 live births by 2030. This study evaluated the effectiveness of a Social and Behavior Change Communication (SBCC) intervention to improve maternal health behaviors. A community-randomized trial was conducted in three districts of Jimma Zone, rural Ethiopia, involving 5057 women. Sixteen primary healthcare units were randomly assigned to either the intervention (SBCC) or control (standard care) group. Data on socio-demographics, antenatal care (ANC) visits, maternal health knowledge, attitudes, and institutional childbirth rates were collected at baseline and endline. Statistical analyses included t -tests, effect sizes, and generalized estimating equations. The intervention group demonstrated significant improvements. Maternal health knowledge increased from 5.68 to 7.70 (P  < .001, effect size = 0.34), attitudes improved from 37.49 to 39.73 (P  < .001, effect size = 0.29), and ANC visits rose from 3.27 to 4.21 (P  < .001, effect size = 0.50). Institutional childbirth rates increased from 0.52 to 0.71 (P  < .001, effect size = 0.18). ANC attendance (B = 0.082, P  = .002) and positive attitudes (B = 0.055, P  < .001) were significant predictors of institutional childbirth. The SBCC intervention significantly enhanced maternal health knowledge, attitudes, ANC utilization, and institutional childbirth rates, highlighting the value of community-based strategies in improving maternal health behaviors.
      pubtype: Academic Journal
      doctype:
        equations & formulas
        research
        tables/charts
        randomized controlled trial
        Journal Article
      ougenre: Article
    language: English
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