Farming games harvest panopticon: a pragma-semiotic landscape analysis of Hay Day.
This study uses a pragma-semiotic landscape (SL) perspective to scrutinize how farming games (re)shapes the human experience of the social world by means of (re)constructing and (re)configuring the representation, (re)organization, and interpretation of social space. Drawing on technological mediati...
| Publicado en: | Digital Scholarship in the Humanities Vol. 40; no. 1; pp. 96 - 121 |
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| Autores principales: | , |
| Formato: | Artículo |
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Oxford University Press / USA
Apr2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=184296821&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 184296821 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 2055768X JEO9 jtl: Digital Scholarship in the Humanities issn: 2055768X maglogo: N pubinfo: dt: Apr2025 vid: 40 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 184296821 10.1093/llc/fqae073 ppf: 96 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P size: 2.7MB tig: atl: Farming games harvest panopticon: a pragma-semiotic landscape analysis of Hay Day. aug: au: Falaky, May Samir El Shazly, Reham El affil: Department of Language and Translation, Arab Academy for Science, Technology and Maritime Transport, College of Language and Communication, Cairo 2033, Egypt su: Agriculture Social space Judgment (Psychology) Self-control Internalization (Social psychology) Gaze sug: subj: Agriculture Social space Judgment (Psychology) Self-control Internalization (Social psychology) Gaze keyword: farming games neoliberalism panopticon pragmatics semiotic acts semiotic landscape speech acts ab: This study uses a pragma-semiotic landscape (SL) perspective to scrutinize how farming games (re)shapes the human experience of the social world by means of (re)constructing and (re)configuring the representation, (re)organization, and interpretation of social space. Drawing on technological mediation, where technology actively (co)shapes human–world interactions, this study suggests that farming games, as in the case of Hay Day (HD), train gameplayers into neoliberalism while entertaining a panopticon schema. In doing so, HD trains players to internalize hierarchized surveillance, normalizing judgements, differential distribution, and self-discipline. Drawing on Semiotic Landscape and Speech Act Theory, this study discusses how HD as a farming gamescape represents and enacts a panopticon power economy. The findings suggest that HD semiotic resources index neoliberal governmentality as illocutionary acts, while (re)constructing and partitioning time, social spaces, and practices. HD semiotically embodies the panoptic schema as a spatial experience using three tropes: utility (uninterrupted toil , training / practising , and transforming), docility (space, time, and action segmentation, norms internalization , and hierarchized surveillance), and examination (evaluative gaze , normalizing judgement , and differential distribution) to govern/manage players in a gameplay experience of empowerment and subjectivation. Players are continuously empowered by and subjugated to a procedural system to evaluate their performance and determine their value, while allowing them to gaze and be gazed upon by others to empower and normalize them. This study claims to fill a remarkable lacuna in technology–human interactions in which technological artefacts play a central role in the (re)construction of the social world and practices. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: © 2019 EADH: The European Association for Digital Humanities. item: Digital Scholarship in the Humanities holder: Oxford University Press / USA dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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