Beauty Subliminals.

This essay focuses on "beauty subliminals," visual and auditory social media content used as meditation and manifestation tools to aid viewers/listeners in achieving beauty and wellness objectives. I interpret "subliminals" as a kind of "supplement" meant to promote and maintain one's algorithmicall...

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Bibliographic Details
Published in:Afterimage Vol. 52; no. 1; pp. 19 - 27
Main Author: Barghouty, Dalia
Format: Article
Published: University of California Press Mar2025
Subjects:
Online Access:View this record in EBSCOhost
Description
Summary:This essay focuses on "beauty subliminals," visual and auditory social media content used as meditation and manifestation tools to aid viewers/listeners in achieving beauty and wellness objectives. I interpret "subliminals" as a kind of "supplement" meant to promote and maintain one's algorithmically situated, embodied experience of computational media regimes and prevailing logics of self-optimization. Despite subliminals' "magical" premise, this essay also gestures toward the need for magical ritual and beauty practices otherwise not subsumed by these logics.