Wine and translation: an analysis of phraseological units in English and Spanish wine technical sheets.

The language used to market and describe wine is characterised by the subjectivity and creativity of the terms used. This makes the encoding and decoding of oenology-related texts a demanding task. As genres in this field are persuasive in nature, the correct translation of wine-related terminology...

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Published in:Perspectives: Studies in Translatology Vol. 33; no. 2; pp. 341 - 357
Main Authors: Moreno-Pérez, Leticia, López-Arroyo, Belén
Format: Article
Published: Taylor & Francis Ltd Apr2025
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Apr2025
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        10.1080/0907676X.2023.2268115
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          Moreno-Pérez, Leticia
          López-Arroyo, Belén
        affil: Departamento de Filología Inglesa, Universidad de Valladolid – ACTRES, Valladolid, Spain
      su:
        Spanish wines
        Characteristic functions
        Wines
        Wine marketing
        Phraseology
      sug:
        subj:
          Spanish wines
          Characteristic functions
          Wines
          Wine marketing
          Phraseology
      keyword:
        comparable corpora
        oenology
        Specialised phraseology
        translation
      ab: The language used to market and describe wine is characterised by the subjectivity and creativity of the terms used. This makes the encoding and decoding of oenology-related texts a demanding task. As genres in this field are persuasive in nature, the correct translation of wine-related terminology is crucial to sell the product. In wine-related genres, phraseological units have been understudied especially with regards to translation. The aim of this paper is to shed light on the use of phraseological units in one of the most representative genres in the field, i.e. wine technical sheets, with a view to assisting translators in the comprehension and management of oenology-related texts. A contrastive analysis was carried out using an English-Spanish comparable corpus in order to identify and classify phraseological units according to their function and semantic characteristics; further analysis of the distribution of these units allowed us to define the rhetorical structure of wine technical sheets. The study evidenced the high frequency and complexity of phraseological units in the genre.
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    language: English
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      custom: Copyright of Perspectives: Studies in Translatology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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