Selling the "Necessaries of Life": Alexander Campbell and Consumerist Christianity in the Early Republic.

As much as anything else, the history of Christianity in the early American Republic was about business. Scholars of religion frequently sideline the economic aspects of Christianity, concentrating instead on activities deemed strictly "religious." Conversely, economic historians have often reinforc...

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Publicado en:Early American Studies, An Interdisciplinary Journal Vol. 23; no. 2; pp. 215 - 244
Autor principal: Dupey, James
Formato: Artículo
Publicado: University of Pennsylvania Press Spring2025
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Selling the "Necessaries of Life": Alexander Campbell and Consumerist Christianity in the Early Republic.
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        au: Dupey, James
        affil: Arizona State University
      su:
        Primitive & early church, ca. 30-600
        Church history
        Bible
        United States history
        Clergy
        Historians
        Hymnals
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          Primitive & early church, ca. 30-600
          Church history
          Bible
          United States history
          Clergy
          Historians
          Hymnals
      keyword:
        Alexander Campbell
        Baptist
        Business
        Capitalism
        Christianity
        Consumerism
        Debate
        Democracy
        Hymnbook
        Magazine
        Millennial Harbinger
        Presbyterian
        Printing
        Religion
      ab: As much as anything else, the history of Christianity in the early American Republic was about business. Scholars of religion frequently sideline the economic aspects of Christianity, concentrating instead on activities deemed strictly "religious." Conversely, economic historians have often reinforced capitalist ideology by assuming that markets functioned as they ideally should, overlooking the disorder and unpredictability of real life. This article aims to avoid these common oversights, exploring the intertwined nature of Christianity and business in early American history. Through the case of Alexander Campbell—a preacher who also became a printer, publisher, and entrepreneur—this study highlights the essential role of business practices in nineteenth-century Christianity. In an increasingly consumer-driven society, Campbell's publications, including his magazine, Bible, and hymnbook, functioned as commodities, as instruments of commercialization, and as authentic theological expressions. His business practices and a consumer-oriented theology helped him amass both a vast religious following and considerable wealth. And as was the case in other industries, Campbell's success shaped the contours of American life.
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