Artists as Cultural Intermediaries: How Professional Artists Present Their Work on Homepages and Instagram Accounts.

This article examines how professional visual artists without gallery representation intermediate their art online. By conceptualizing artists as cultural intermediaries, I studied how their actions affect perceptions of their works in the field of contemporary art. To this end, I conducted media go...

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Publicado en:Journal of Arts Management, Law & Society Vol. 55; no. 2; pp. 55 - 70
Autor principal: Laukkanen, Henri
Formato: Artículo
Publicado: Taylor & Francis Ltd 2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Artists as Cultural Intermediaries: How Professional Artists Present Their Work on Homepages and Instagram Accounts.
      aug:
        au: Laukkanen, Henri
        affil: Tampere University, Tampere, Finland
      su:
        Artists
        Instagram (Web resource)
        Perceived quality
        21st century art
        Websites
        Gatekeepers
        Finland
      sug:
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          Finland
          Artists
          Instagram (Web resource)
          Perceived quality
          21st century art
          Websites
          Gatekeepers
      keyword:
        Contemporary art
        creative industries
        cultural intermediaries
        disintermediation
        quality signals
        reputation
        social media
      ab: This article examines how professional visual artists without gallery representation intermediate their art online. By conceptualizing artists as cultural intermediaries, I studied how their actions affect perceptions of their works in the field of contemporary art. To this end, I conducted media go-along interviews with 18 Finland-based artists and qualitatively analyzed their homepages and Instagram accounts. My findings show that artists shape quality perceptions through, for example, third-party quality signals that reflect their reputations. An important target audience consists of gatekeepers who are vital to artists' careers. The results reveal constraints for creators using the Web to bypass intermediation chains in creative fields.
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    language: English
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      custom: Copyright of Journal of Arts Management, Law & Society is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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