| Sumario: | The article from Canadian Woman Studies explores Cuban female entrepreneurship, focusing on the economic empowerment and reappraisal of the Afro-aesthetic. It highlights the experiences of three Black women entrepreneurs in the beauty sector, emphasizing how entrepreneurship can create economic autonomy for women based on cooperation, justice, and equity. The text discusses the historical context of Afro-descendant women in Latin America and the Caribbean, addressing the challenges they face in accessing economic opportunities and promoting empowerment through entrepreneurship. The article also showcases specific projects like Qué Negra! and Beyond Roots, which aim to redefine Black beauty standards and provide natural hair care products for Afro women.
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