Caffeinated aspirations: social mobilities and specialty coffee baristas in Brazil.

This paper explores the work experiences of specialty coffee baristas in São Paulo, Brazil, considering specifically the role of passion and aspiration. Through ethnographic profiles of four baristas, it reveals how the pursuit of a good life through employment extends beyond immediate economic gain...

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Publicado en:Food, Culture & Society Vol. 28; no. 3; pp. 593 - 618
Autor principal: Parrish, Sabine
Formato: Artículo
Publicado: Taylor & Francis Ltd Jun2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Caffeinated aspirations: social mobilities and specialty coffee baristas in Brazil.
      aug:
        au: Parrish, Sabine
        affil: Department of Anthropology, University of Aberdeen, Aberdeen, Scotland
      su:
        Brazil
        Labor mobility
        Social dynamics
        Socioeconomic status
        Food service
        Work experience (Employment)
      sug:
        subj:
          Labor mobility
          Social dynamics
          Socioeconomic status
          Brazil
          Mobile Food Services
          Food service
          Work experience (Employment)
      keyword:
        aspiration
        baristas
        passion
        social mobility
        Specialty coffee
        aspiration
        baristas
        passion
        social mobility
        Specialty coffee
      ab: This paper explores the work experiences of specialty coffee baristas in São Paulo, Brazil, considering specifically the role of passion and aspiration. Through ethnographic profiles of four baristas, it reveals how the pursuit of a good life through employment extends beyond immediate economic gain, but that there are complexities in converting forms of capital within the café workplace which are shaped by Brazil's social context and distinct histories and hierarchies around food service labor. Success and longevity in the position was shaped by baristas' preexisting capital, and heavily mediated by socioeconomic status; although certain baristas faced more precarious trajectories, they called upon discourses of passion to mitigate challenges inherent in lower-waged food service work. By exploring the experiences and aspirations of baristas in Brazil, this paper sheds light on the complex dynamics of social mobility and labor in emerging connoisseur and artisan markets.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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