Caffeinated aspirations: social mobilities and specialty coffee baristas in Brazil.
This paper explores the work experiences of specialty coffee baristas in São Paulo, Brazil, considering specifically the role of passion and aspiration. Through ethnographic profiles of four baristas, it reveals how the pursuit of a good life through employment extends beyond immediate economic gain...
| Publicado en: | Food, Culture & Society Vol. 28; no. 3; pp. 593 - 618 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jun2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=185256847&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 185256847 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15528014 1GVA jtl: Food, Culture & Society issn: 15528014 maglogo: N pubinfo: dt: Jun2025 vid: 28 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 185256847 10.1080/15528014.2024.2350137 ppf: 593 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P size: 422KB tig: atl: Caffeinated aspirations: social mobilities and specialty coffee baristas in Brazil. aug: au: Parrish, Sabine affil: Department of Anthropology, University of Aberdeen, Aberdeen, Scotland su: Brazil Labor mobility Social dynamics Socioeconomic status Food service Work experience (Employment) sug: subj: Labor mobility Social dynamics Socioeconomic status Brazil Mobile Food Services Food service Work experience (Employment) keyword: aspiration baristas passion social mobility Specialty coffee aspiration baristas passion social mobility Specialty coffee ab: This paper explores the work experiences of specialty coffee baristas in São Paulo, Brazil, considering specifically the role of passion and aspiration. Through ethnographic profiles of four baristas, it reveals how the pursuit of a good life through employment extends beyond immediate economic gain, but that there are complexities in converting forms of capital within the café workplace which are shaped by Brazil's social context and distinct histories and hierarchies around food service labor. Success and longevity in the position was shaped by baristas' preexisting capital, and heavily mediated by socioeconomic status; although certain baristas faced more precarious trajectories, they called upon discourses of passion to mitigate challenges inherent in lower-waged food service work. By exploring the experiences and aspirations of baristas in Brazil, this paper sheds light on the complex dynamics of social mobility and labor in emerging connoisseur and artisan markets. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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