Rebranding the American Catholic Church from a Classical Rhetorical Perspective.
This work represents an attempt to reimagine the American Catholic brand fractured by the clergy sexual abuse scandals and their official cover-up to save the Church from public embarrassment and humiliation, using Isocrates' theory of self-defense and self-representation as found in his Antidosis....
| Publicado en: | Journal of Communication & Religion Vol. 47; no. 4; pp. 5 - 28 |
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| Formato: | Artículo |
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Religious Communication Association
Winter2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=185283974&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 185283974 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08942838 GU2 jtl: Journal of Communication & Religion issn: 08942838 maglogo: N pubinfo: dt: Winter2024 vid: 47 iid: 4 pid: 12589 pub: Religious Communication Association artinfo: ui: 185283974 ppf: 5 ppct: 23 formats: fmt: @attributes: type: P size: 2.2MB tig: atl: Rebranding the American Catholic Church from a Classical Rhetorical Perspective. aug: au: Maximilian Ofori, Dominic su: Sex crimes Rebranding (Marketing) Trust Dignity Clergy sug: subj: Sex crimes Rebranding (Marketing) Trust Dignity Clergy keyword: American Catholic Church Isocratean model rebranding rhetoric sexual abuse ab: This work represents an attempt to reimagine the American Catholic brand fractured by the clergy sexual abuse scandals and their official cover-up to save the Church from public embarrassment and humiliation, using Isocrates' theory of self-defense and self-representation as found in his Antidosis. Built over centuries of service in America, the Catholic Church and its brand enjoyed a high moral authority in American society. However, such a moral authority crumbled following the 2002 Boston Globe revelations that for decades the Church's hierarchy in the Archdiocese of Boston had sexually preyed on innocent children and vulnerable members. The result has been a crisis of faith and trust, lasting for over two decades in spite of the Church's efforts to create a safe environment for its children and vulnerable members, and to hold predator priests accountable. This project holds the view that, for the Church in America to rebuild its brand, it must embrace its core identity as a model institutional citizen that promotes the dignity of the human person, differentiate and dissociate itself from predator priests and their episcopal supporters, establish goodwill toward stakeholders, and make choices that give it moral advantage. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Communication & Religion is the property of Religious Communication Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Communication & Religion holder: Religious Communication Association dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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