| Sumario: | The article examines the cultural responses of individuals in Sweden and Denmark to welfare privatization policies, focusing on the moral economy of welfare. Through qualitative interviews, it identifies key cultural values such as equality and efficiency that underpin public welfare, contrasting them with market values like profit and selectivity, which are largely rejected by participants. The study reveals that individuals navigate the tension between these conflicting values through three compromise strategies: homologization, residualization, and dejustification, which attempt to reconcile the introduction of market principles into the welfare system. Ultimately, the findings suggest that while there is some adaptation to policy changes, the core cultural repertoires related to welfare remain resistant to fundamental shifts.
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