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The Role of Awareness and Demand in Evaluative Learning.

Human likes and dislikes can be established or changed in numerous ways. Three of the most well-studied procedures involve exposing people to regularities in the environment (evaluative conditioning, approach-avoidance, mere exposure), to verbal information about upcoming regularities (evaluative co...

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Published in:Journal of Personality & Social Psychology Vol. 128; no. 5; pp. 983 - 1050
Main Authors: Van Dessel, Pieter, Hughes, Sean, Perugini, Marco, Smith, Colin Tucker, Mao, Zhe-Fei, De Houwer, Jan
Format: Article
Published: American Psychological Association May2025
Subjects:
Awareness
Learning
Expectation (Psychology)
Associative learning
Pattern perception
Consumer package goods
Persuasion (Rhetoric)
Online Access:View this record in EBSCOhost