The emerging 'native' podcast market in France.
The French podcast sector has seen strong growth since the early 2010s, but this has been primarily driven by the catch-up content offered by the major actors in the radio sector. This article analyses the emergence of independent studios producing podcasts independently of radio broadcast, known in...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 23; no. 1; pp. 43 - 59 |
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| Autores principales: | , |
| Formato: | Artículo |
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Intellect Ltd.
Apr2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=185427170&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 185427170 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: Apr2025 vid: 23 iid: 1 pid: 12270 pub: Intellect Ltd. artinfo: ui: 185427170 10.1386/rjao_00113_1 ppf: 43 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P size: 334KB tig: atl: The emerging 'native' podcast market in France. aug: au: Thuillas, Olivier Wiart, Louis affil: Nanterre University Université Libre de Bruxelles su: Consumption (Economics) Radio broadcasting Podcasting Brand name products Business models sug: subj: Consumption (Economics) Radio broadcasting Radio Stations Radio Networks Radio broadcasting Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Internet Publishing and Broadcasting and Web Search Portals Podcasting Brand name products Business models keyword: audio content business model consumption monetization podcasts studio production strategy audio content business model consumption monetization podcasts studio production strategy ab: The French podcast sector has seen strong growth since the early 2010s, but this has been primarily driven by the catch-up content offered by the major actors in the radio sector. This article analyses the emergence of independent studios producing podcasts independently of radio broadcast, known in France as 'native' podcasts. Drawing on eighteen interviews with the main actors in the sector, we show how they are adopting different strategies and editorial lines. The native podcasting business model has not yet stabilized and is still largely based on producing branded content for third parties and monetization of content through advertising. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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