Cover Image
QR Code

Tarihsel Yaklaşımla Reklamcılığa Dair Eğilimler: Bibliyometrik Bir Analiz.

The emergence of consumer societies with the Industrial Revolution brought with it the birth of modern advertising. While it was seen only as a marketing tool in the early periods of its emergence, with the globalizing world order, it has begun to be evaluated from the perspective of critical thinki...

Full description

Published in:Journal of Selçuk University Social Sciences Vocational School Vol. 28; no. 1; pp. 287 - 311
Main Authors: DERELI, Aytaç Burak, SEVIMLI, Hilal
Format: Article
Published: Journal of Selcuk University Social Sciences Vocational School nis2025
Subjects:
Consumerism
Promotional literature
Bibliometrics
Internet advertising
Database management software
Online Access:View this record in EBSCOhost