WeTV in Thailand: (g)localised strategies of Chinese streaming media and Y-series.
WeTV, the overseas version of Tencent Video, has significantly transformed the conventional paradigm for international expansion adopted by China's media industry guided by the "going out" policy. The new path blends barriers between internet companies and the cultural sectors through the establishm...
| Publicado en: | Inter-Asia Cultural Studies Vol. 26; no. 3; pp. 456 - 482 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jun2025
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| Acceso en línea: | Ver este registro en EBSCOhost |