The Impact of Logos on Intrastate Variation of Response Rates for the Pregnancy Risk Assessment Monitoring System in Nevada.
Introduction: Survey response rates have varied for Nevada's administration of the Pregnancy Risk Assessment Monitoring System (PRAMS) across the state. The authors evaluated whether using different logos for survey distribution would impact response rates. Methods: Using focus groups and an online...
| Publicado en: | Maternal & Child Health Journal Vol. 29; no. 6; pp. 777 - 783 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Springer Nature
Jun2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=186243167&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 186243167 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10927875 N9J jtl: Maternal & Child Health Journal issn: 10927875 maglogo: N pubinfo: dt: Jun2025 vid: 29 iid: 6 pid: 237 pub: Springer Nature place: New York, New York artinfo: ui: 186243167 184815130 186243167 186243167 10.1007/s10995-025-04100-y 186243167 ppf: 777 ppct: 6 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: The Impact of Logos on Intrastate Variation of Response Rates for the Pregnancy Risk Assessment Monitoring System in Nevada. aug: au: Owen, Randall J. Owen, Lex Karki, Rishab affil: https://ror.org/01keh0577 College of Education and Human Development, University of Nevada, 1664 S. Virginia St. (MC 0285), 89501, Reno, NV, USA sug: subj: Emblems and Insignia Risk Assessment Methods Geographic Factors Nevada Surveys Trust Research Subjects Psychosocial Factors Human Male Female Adolescence Adult Middle Age Pregnancy Nevada Internet Population Surveillance Sociodemographic Factors Socioeconomic Factors Funding Source Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: Introduction: Survey response rates have varied for Nevada's administration of the Pregnancy Risk Assessment Monitoring System (PRAMS) across the state. The authors evaluated whether using different logos for survey distribution would impact response rates. Methods: Using focus groups and an online survey, we asked how participants perceived three logos (which was the most likely to be opened, most trustworthy, and must credible). Results: Results showed that the State seal would be the mostly likely opened, but they were likely to discard it if the envelope's contents were not official business. The University's logo was polarizing in some areas. Conclusions: A PRAMS-specific logo survey may be more effective, as it was seen as "inviting" and adequately described the contents of the envelope. Further research is needed to better explore the impact of logos on mail distributions for public health surveillance surveys. Significance: As a research note, the findings in this manuscript are based on small-scale evaluation work conducted in one state. However, the findings have wide-ranging implications for increasing response rates for important public health surveillance initiatives. The work contained in this manuscript should be viewed as an initial exploration into the use of various logos on these initiatives and should form the basis for future research. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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