[De]Politicizing the Pandemic: Visually Communicating Digital Public Sociology.

In the context of the COVID-19 infodemic, we explore discourse around a highly polarized health issue: mask wearing during the pandemic. Probing ideologically charged discourse from #masks on Twitter, we examine the potential for visual tools to promote digital citizen social science. Our case study...

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Publicado en:American Behavioral Scientist Vol. 69; no. 9; pp. 1177 - 1192
Autores principales: Robinson, Laura, Trammel, Juliana M., Moles, Katia
Formato: Artículo
Publicado: Sage Publications Inc. Aug2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: [De]Politicizing the Pandemic: Visually Communicating Digital Public Sociology.
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          Robinson, Laura
          Trammel, Juliana M.
          Moles, Katia
        affil:
          Department of Sociology, Santa Clara University, Santa Clara, CA, USA
          Department of Journalism and Mass Communications, Savannah State University, Savannah, GA, USA
          School of Engineering, Santa Clara University, Santa Clara, CA, USA
      su:
        Public sociology
        Visual communication
        Social media
        Sociological imagination
        Citizen science
        COVID-19
        Medical masks
        Data visualization software
      sug:
        subj:
          Public sociology
          Visual communication
          Social media
          Sociological imagination
          Citizen science
          COVID-19
          Medical masks
          Data visualization software
      keyword:
        disinformation
        misinformation
        public sociology
        sociological imagination
        disinformation
        misinformation
        public sociology
        sociological imagination
      ab: In the context of the COVID-19 infodemic, we explore discourse around a highly polarized health issue: mask wearing during the pandemic. Probing ideologically charged discourse from #masks on Twitter, we examine the potential for visual tools to promote digital citizen social science. Our case study reveals the promise of visualization to make ideological discourse on social media more easily identifiable by members of the general public. This leads us to argue that accessible visualization tools are needed for the public to ethically engage as digital citizen social scientists who actively analyze their own media consumption and outputs. Doing so would potentially awaken the sociological imagination by giving digital prosumers the agency to contextualize the social structure of debate around issues of public concern. In this way, visualizations of social media may ignite the sociological imagination in the tradition of digital public sociology.
      pubtype: Academic Journal
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      src: R
    language: English
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