Social identity switching: An investigation of non‐demographic identities with computational‐linguistic and self‐report measures.
Understanding potential costs of social identity switching contributes to our knowledge of how people manage their various group memberships in a fast‐paced and interconnected world. Recent research demonstrates that people can switch between demographic social identities seamlessly. The current stu...
| Published in: | British Journal of Social Psychology Vol. 64; no. 3; pp. 1 - 26 |
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| Main Authors: | , , , |
| Format: | research tables/charts Journal Article |
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Wiley-Blackwell
Jul2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=186883979&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 186883979 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 01446665 99J jtl: British Journal of Social Psychology issn: 01446665 maglogo: Y pubinfo: dt: Jul2025 vid: 64 iid: 3 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 186883979 186883979 186883979 10.1111/bjso.12906 186883979 ppf: 1 ppct: 25 formats: tig: atl: Social identity switching: An investigation of non‐demographic identities with computational‐linguistic and self‐report measures. aug: au: Zinn, Anna Kristina Lavric, Aureliu Naserianhanzaei, Elahe Koschate, Miriam affil: Department of Psychology, University of Exeter, Exeter, UK sug: subj: Social Identity Self Report Evaluation Linguistics Evaluation Task Performance and Analysis Implicit Bias Paradigms Human Funding Source Comparative Studies Descriptive Statistics Writing Social Participation Parents Psychosocial Factors Linguistics Methods Feminist Critique Gender Equality Feminism ab: Understanding potential costs of social identity switching contributes to our knowledge of how people manage their various group memberships in a fast‐paced and interconnected world. Recent research demonstrates that people can switch between demographic social identities seamlessly. The current studies advance this research by (1) moving beyond demographic identities to identities that are not perceptually distinguishable, (2) developing a new identity switching paradigm based on an implicit computational linguistic style measure of salience and (3) including self‐report measures of salience, task difficulty and performance. In two within‐subjects studies (N = 211; N = 220), a short writing task was used to prompt a switch from participants' parent identity to their feminist identity or a repetition of the feminist identity. Findings from the implicit measure revealed no identity activation 'cost' in the switch relative to the repeat condition, consistent with previous findings for demographic identities. In contrast, we found evidence for lower self‐reported salience of the feminist identity in the switch compared to the repeat condition. Furthermore, Study 2 found little difference in self‐rated performance or task difficulty between conditions, indicating that switching identities does not affect self‐rated performance. The results illustrate a new paradigm for investigating social identity switching. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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