| Sumario: | Background: Positional plagiocephaly or brachycephaly (PPB), linked to developmental delays and asymmetrical features, often prompts parental concern and medical consultation. Objective: This qualitative study explores factors influencing parental adherence to PPB prevention strategies. Methods: Fifteen parents of newborns participated in semi–structured interviews. Results: Employing deductive and inductive thematic analysis, three key factors were identified: characteristics of prevention messaging, environmental optimization, and parental priorities, shaped by evolving parenting competencies and the baby's developmental progress. Conclusion: Our findings highlight solutions endorsed by parents themselves, offering valuable insights to enhance adherence to prevention strategies.
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