Exploring the Construction and Shift from Individualism to Collectivism: A Case Study of the 2016 Elections in Kuwait.
This study aims to investigate how political slogans and posters were used by political candidates to present themselves in the 2016 Kuwaiti National Assembly elections. To explore this, the researcher employed Bamberg’s positioning theory regarding identity construction. The dataset consisted of te...
| Publicado en: | Arab Journal for the Humanities Vol. 43; no. 171; pp. 209 - 237 |
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| Formato: | Artículo |
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Kuwait University
Summer2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=186968997&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 186968997 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10269576 1WRG jtl: Arab Journal for the Humanities issn: 10269576 maglogo: N pubinfo: dt: Summer2025 vid: 43 iid: 171 pid: 19632 pub: Kuwait University artinfo: ui: 186968997 10.34120/ajh.v43i171.3099 ppf: 209 ppct: 28 formats: fmt: @attributes: type: P size: 5MB tig: atl: Exploring the Construction and Shift from Individualism to Collectivism: A Case Study of the 2016 Elections in Kuwait. aug: au: AlAjlan, Munirah Abdulkarim affil: Lecturer, English Language and Literature Department, College of Arts, Kuwait University, Kuwait. su: Political slogans Political campaigns Identity (Psychology) Power (Social sciences) Political candidates Solidarity Social reproduction Kuwait sug: subj: Kuwait Political slogans Political campaigns Identity (Psychology) Power (Social sciences) Political candidates Solidarity Social reproduction keyword: identity/ies Kuwait elections political slogans positioning التمثيل المجتمعي الشعارات السياسية الهوية الهويات انتخابات الكويت ab: This study aims to investigate how political slogans and posters were used by political candidates to present themselves in the 2016 Kuwaiti National Assembly elections. To explore this, the researcher employed Bamberg’s positioning theory regarding identity construction. The dataset consisted of ten randomly chosen political posters used in the electoral campaign in 2016. Besides employing Bamberg’s positioning theory to investigate the textual slogan of the posters, the Kress and van Leeuwen model was applied to the multimodal items found in the posters. The findings revealed how candidates shifted to the public mode to emphasize cooperation; that is, candidates tended to appeal to shared values and construct national identit(ies), creating momentum and promoting solidarity. In addition, the findings also showed that Kuwaiti politicians positioned themselves as agentive group members. Thus, social actors chose to construct themselves collectively with voters to persuade them to vote. This also showed how language allowed the reproduction of social realities to observe power relations and its connection to how they used language. In other words, the role of language in reproducing social realities was pivotal in highlighting the power dynamics embedded within the linguistic choices presented in the political posters. Additionally, the study revealed that while the use of political posters in Kuwait has a limited impact on voter decisions due to prevailing social and tribal affiliations, these posters and slogans nonetheless play a crucial role in shaping and positioning politicians’ identities, enabling them to articulate and construct their sense of self. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Arab Journal for the Humanities is the property of Kuwait University, Academic Publication Council and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Arab Journal for the Humanities holder: Kuwait University, Academic Publication Council dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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