A Paratextual Approach to Disney's New Mulan in China: Localization and Reception.
This article examines both industry-created and viewer-created paratexts of Disney's new Mulan (2020) to shed light on the localization of industry-created paratexts for Chinese audiences, the reception of the film, and the tensions between industry-created and viewer-created paratexts in China. It...
| Publicado en: | Critical Arts: A South-North Journal of Cultural & Media Studies Vol. 39; no. 3; pp. 131 - 146 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Jun2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=187097498&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 187097498 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02560046 CTA jtl: Critical Arts: A South-North Journal of Cultural & Media Studies issn: 02560046 maglogo: N pubinfo: dt: Jun2025 vid: 39 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 187097498 10.1080/02560046.2024.2384629 ppf: 131 ppct: 15 formats: fmt: – @attributes: type: T – @attributes: type: P size: 450KB tig: atl: A Paratextual Approach to Disney's New Mulan in China: Localization and Reception. aug: au: Shen, Chunli Yu, Jinquan affil: School of Foreign Languages and Literatures, Hangzhou Dianzi University, Hangzhou, People's Republic of China School of Foreign Languages and Cultures, Nanjing Normal University, Nanjing, People's Republic of China Center for Translation Studies, Guangdong University of Foreign Studies, Guangzhou, People's Republic of China su: Mulan (Film) Animated films Walt Disney Co. Paratext Motion picture audiences China sug: subj: China Mulan (Film) Animated films Walt Disney Co. Paratext Motion picture audiences keyword: danmu digital age localization Mulan reception ab: This article examines both industry-created and viewer-created paratexts of Disney's new Mulan (2020) to shed light on the localization of industry-created paratexts for Chinese audiences, the reception of the film, and the tensions between industry-created and viewer-created paratexts in China. It reveals that Disney has localized the poster, trailers and promos of Mulan for Chinese audiences by highlighting the film's all-star cast and creating an illusion of its faithfulness to The Ballad of Mulan, and the extolled virtues of filial piety and patriotism cherished in Chinese culture. The viewer-created paratext, danmu, of Mulan challenges the industry-created paratexts and demonstrates unfavorable reception of the film in China. It criticizes the film for its inauthenticity to The Ballad of Mulan, cultural appropriation, promotion of American values to meet the needs of English-speaking audiences for exoticness and cultural otherness. By investigating danmu as a viewer-created paratext, the present study has enriched paratextual research and reception studies in translation, media and film studies in the digital age. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Critical Arts: A South-North Journal of Cultural & Media Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Critical Arts: A South-North Journal of Cultural & Media Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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