Estimating and comparing the effects of price‐ and potency‐based taxes on cannabis purchase patterns in an experimental cannabis marketplace.

Background and aims: Recreational cannabis legalization has made high‐potency cannabis products more readily available, raising public health concerns. While price‐based taxes are common, potency‐based taxes have been adopted as a potentially more effective approach to mitigate the harms associated...

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Published in:Addiction Vol. 120; no. 9; pp. 1770 - 1780
Main Authors: Xing, Jin, Shi, Yuyan
Format: research tables/charts Journal Article
Published: Wiley-Blackwell Sep2025
Online Access:View this record in EBSCOhost
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      dt: Sep2025
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      pub: Wiley-Blackwell
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        atl: Estimating and comparing the effects of price‐ and potency‐based taxes on cannabis purchase patterns in an experimental cannabis marketplace.
      aug:
        au:
          Xing, Jin
          Shi, Yuyan
        affil: Herbert Wertheim School of Public Health and Human Longevity Science, University of California San Diego, La Jolla CA, , USA
      sug:
        subj:
          Cannabis Legislation and Jurisprudence
          Business
          Behavior
          Taxes Legislation and Jurisprudence
          Drug and Narcotic Control Legislation and Jurisprudence
          Health Care Costs
          Substance Use Disorders Prevention and Control
          Outcomes (Health Care)
          Human
          Funding Source
          Male
          Female
          Adolescence
          Young Adult
          Adult
          United States
          Cannabinoids Analysis
          Health Policy
          Public Health
          Descriptive Statistics
          Comparative Studies
          Adolescent: 13-18 years
          Adult: 19-44 years
          Male
          Female
      ab: Background and aims: Recreational cannabis legalization has made high‐potency cannabis products more readily available, raising public health concerns. While price‐based taxes are common, potency‐based taxes have been adopted as a potentially more effective approach to mitigate the harms associated with high‐potency cannabis consumption. This study aimed to estimate and compare the effects of price‐ and potency‐based taxes on cannabis purchase patterns. Design: In May 2024, we conducted an online Experimental Cannabis Marketplace experiment, where cannabis products varied in product categories, delta‐9‐tetrahydrocannabinol (THC) levels, and prices. Participants completed hypothetical purchase sessions with varying tax rates and tax types. Potency‐based taxes were designed to be higher for high‐THC products and lower for low‐THC products than price‐based taxes. The Poisson random effects model was used to estimate the association between tax rates and each outcome for the two tax types. The Wald tests assessed differences in coefficients between the two tax types. Setting: U.S. states with recreational cannabis legalization. Participants: A total of 1250 adult cannabis users. Measurements Cannabis purchase patterns, including quantity demanded, THC demanded, and expenses. Findings For both price‐ and potency‐based taxes, a higher tax rate was associated with a lower quantity demanded (total, by product category, and by THC level), lower total THC demanded, increased total expenses, and increased tax expenses (all ps < 0.01). The price elasticity of quantity demanded was estimated to be −0.46 and the price elasticity of THC demanded was estimated to be −0.48 to −0.52. Compared with price‐based taxes, potency‐based taxes were associated with a lower quantity demanded for high‐THC products (elasticity for potency‐based taxes = −0.59 and for price‐based taxes = −0.49; p for elasticity difference = 0.046) and a lower proportion of total expenses on high‐THC products (elasticity for potency‐based taxes = −0.11 and for price‐based taxes = −0.05; p for elasticity difference = 0.028). No differences were observed between the two tax types in quantity demanded for all products, total THC demanded, or total expenses. Conclusions: Potency‐based taxes on cannabis products appear to be more effective at reducing demand for high‐potency products compared with price‐based taxes.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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