ГЕНЕРАТИВНЫЕ МЕДИА И ИХ СУБЪЕКТ В ПЕРСПЕКТИВЕ КРИТИЧЕСКОЙ ТЕОРИИ И ПСИХОАНАЛИЗА.

This article explores how generative media and artificial intelligence reshape subjectivity, perception, and communication in the (post) digital age. Drawing on critical theory and psychoanalysis — particularly the works of Mark Andrejevic, Slavoj Žižek, Bernard Stiegler, John Black, and others — th...

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Published in:Topos (18150047) no. 1; pp. 206 - 226
Main Author: Константюк, Виктория
Format: Article
Published: European Humanities University 2025
Subjects:
Online Access:View this record in EBSCOhost
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        10.61095/815-0047-2025-1-206-225
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        atl: ГЕНЕРАТИВНЫЕ МЕДИА И ИХ СУБЪЕКТ В ПЕРСПЕКТИВЕ КРИТИЧЕСКОЙ ТЕОРИИ И ПСИХОАНАЛИЗА.
      aug:
        au: Константюк, Виктория
        affil: Lecturer, European Humanities University, Savičiaus g. 17, Vilnius, Lithuania.
      su:
        Digital technology
        Critical theory
        Psychoanalysis
        Artificial intelligence
        Subjectivity
      sug:
        subj:
          Digital technology
          Critical theory
          Psychoanalysis
          Artificial intelligence
          Subjectivity
      keyword:
        algorithmic unconscious
        Artificial Intelligence
        critical theory
        generative media
        psychoanalysis
        subject
      ab: This article explores how generative media and artificial intelligence reshape subjectivity, perception, and communication in the (post) digital age. Drawing on critical theory and psychoanalysis — particularly the works of Mark Andrejevic, Slavoj Žižek, Bernard Stiegler, John Black, and others — the article analyzes how algorithmically-driven media affect the dynamics of desire, knowledge, and autonomy. Special attention is given to the dialectic between subjectivity and algorithmic regulation, the psychoanalytic concept of the “desire not to know,” and the transformation of creativity under conditions of automated content production. The discussion uncovers the ideological functions of generative media, showing how AI does not merely mediate perception but actively participates in the structuring of the unconscious. Tracing the historical evolution of media as both technological and symbolic systems, the article argues for a critical re-evaluation of the socio-political and epistemological implications of AI-generated content. Ultimately, it challenges the presumed neutrality of generative technologies, foregrounding their role in the reproduction of power, desire, and subject formation.
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      src: R
    language: Russian
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