Güzellik ve Gençlik İdeallerinin Kadın Bedeni Üzerinden Yeniden İnşası: Kolajen Temalı Reklam Filmlerine Eleştirel Bir Bakış.
It is argued that women's representations in advertisements are constructed with a focus on the body and presented to consumers accordingly. In this context, the aim of this research is to reveal how beauty and youth ideals, constructed through collagen products, are framed in advertisements in acco...
| Publicado en: | Kadın/Woman 2000 Vol. 25; no. 2; pp. 19 - 37 |
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| Formato: | Artículo |
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Kadin/Woman 2000
Dec2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=187371208&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 187371208 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 13029916 38NG jtl: Kadın/Woman 2000 issn: 13029916 maglogo: N pubinfo: dt: Dec2024 vid: 25 iid: 2 pid: 34722 pub: Kadin/Woman 2000 artinfo: ui: 187371208 ppf: 19 ppct: 18 formats: tig: atl: Güzellik ve Gençlik İdeallerinin Kadın Bedeni Üzerinden Yeniden İnşası: Kolajen Temalı Reklam Filmlerine Eleştirel Bir Bakış. aug: au: Kekeç, Susin Gören affil: Şırnak Üniversitesi Şırnak Meslek Yüksek Okulu Büro Yönetimi ve Yönetici Asistanlığı su: Women in mass media Class differences Consumerism Gender inequality Semiotics sug: subj: Women in mass media Class differences Consumerism Gender inequality Semiotics keyword: Advertising beauty and youth consumer culture gender representation of the female body in media güzellik ve gençlik medyada kadın bedenin temsili Reklam tüketim kültürü toplumsal cinsiyet Advertising beauty and youth consumer culture gender representation of the female body in media güzellik ve gençlik medyada kadın bedenin temsili Reklam tüketim kültürü toplumsal cinsiyet ab: It is argued that women's representations in advertisements are constructed with a focus on the body and presented to consumers accordingly. In this context, the aim of this research is to reveal how beauty and youth ideals, constructed through collagen products, are framed in advertisements in accordance with gender ideology. Additionally, the study seeks to demonstrate that these advertisements also create a new inequality among women based on class differences. In this regard, advertising is treated as a cultural concept, and the body is considered as a phenomenon shaped by social norms and gender ideologies. The study examines advertisements from four different collagen brands, with data collected through document analysis and analyzed using the descriptive research method. To further uncover the social and cultural contexts of these data, a semiotic analysis method was employed. The research found that these advertisements, which are constructed around the female body, reproduce gender inequality. Moreover, it was identified that not all women have equal access to these products, highlighting another form of inequality. The study is significant in demonstrating that the female images constructed in these advertisements reflect the existing representations of women in society and the media, and in making the class-based inequalities among women more visible. pubtype: Academic Journal doctype: Article src: R language: Turkish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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