People display consistent recency and primacy effects in behavior and neural activity across perceptual and value-based judgments.

Retrospective judgments require decision-makers to gather information over time and integrate that information into a summary statistic like the average. Many retrospective judgments require putting equal weight on early and late information, in contrast to prospective judgments that involve predict...

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Published in:Cognitive, Affective & Behavioral Neuroscience Vol. 25; no. 4; pp. 923 - 941
Main Authors: Yoo, Minhee, Bahg, Giwon, Turner, Brandon, Krajbich, Ian
Format: Journal Article
Published: Springer Nature Aug2025
Online Access:View this record in EBSCOhost
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      dt: Aug2025
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      pub: Springer Nature
      place: New York, New York
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        atl: People display consistent recency and primacy effects in behavior and neural activity across perceptual and value-based judgments.
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          Yoo, Minhee
          Bahg, Giwon
          Turner, Brandon
          Krajbich, Ian
        affil: https://ror.org/00rs6vg23 Department of Psychology, The Ohio State University, Columbus, OH, USA
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      ab: Retrospective judgments require decision-makers to gather information over time and integrate that information into a summary statistic like the average. Many retrospective judgments require putting equal weight on early and late information, in contrast to prospective judgments that involve predicting the future and so rely more on late information. We investigate how people weight information over time when continuously reporting the average stimulus strength in a sequence of displays. We investigate the consistency of these temporal profiles across perceptual and value-based tasks using both behavior and functional magnetic resonance imaging (fMRI) data. We found that people display remarkably consistent temporal weighting functions across choice domains, with a generally strong recency bias and modest primacy bias. The fMRI data revealed evidence-tracking activity in the cuneus in both tasks and in the left dorsolateral prefrontal cortex in the value-based task. Finally, a network of cognitive control regions is more active for people who exhibit a stronger primacy vs. recency bias. Together, our behavioral findings indicate that people consistently overweight recency when evaluating past information, and the neural data suggest that overcoming this tendency may require cognitive control.
      pubtype: Academic Journal
      doctype: Journal Article
      ougenre: Article
    language: English
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