Measuring Substitution Patterns in the Attention Economy: An Experimental Approach.
Substitution patterns are a crucial input to antitrust analysis, but measuring them for free digital products has proved difficult due to the lack of price variation. I measure substitution patterns by installing software on experimental participants' Android phones that restricts access to Instagra...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 56; no. 3; pp. 302 - 325 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Fall2025
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=187745203&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 187745203 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Fall2025 vid: 56 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 187745203 10.1111/1756-2171.70001 ppf: 302 ppct: 23 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 721KB tig: atl: Measuring Substitution Patterns in the Attention Economy: An Experimental Approach. aug: au: Aridor, Guy affil: Kellogg School of Management, Northwestern University su: Android (Operating system) Digital media Consumer preferences Time management Empirical research Consumer behavior Antitrust law sug: subj: Digital media Consumer preferences Time management Empirical research Consumer behavior Internet Publishing and Broadcasting and Web Search Portals Antitrust law Android (Operating system) keyword: attention markets field experiment social media substitution patterns attention markets field experiment social media substitution patterns ab: Substitution patterns are a crucial input to antitrust analysis, but measuring them for free digital products has proved difficult due to the lack of price variation. I measure substitution patterns by installing software on experimental participants' Android phones that restricts access to Instagram or YouTube—generating variation in choice sets—and monitoring how participants reallocate their time. I find that participants substitute to multiple product categories in both restrictions but also substantially for nondigital activities. These results imply that using product characteristics as a proxy for relevant markets may incorrectly specify the relevant set of substitutes in these contexts. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|