How Users' Personality Traits Predict Sentiment Tendencies of User‐Generated Content in Social Media: A Mixed Method of Configuration Analysis and Machine Learning.

Objective: Social media content created by users with different personality traits presents various sentiment tendencies, easily leading to irrational public opinion. This study aims to explore the relationships between users' personality traits and sentiment tendencies of user‐generated content (UG...

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Publicado en:Journal of Personality Vol. 93; no. 5; pp. 1175 - 1189
Autores principales: Yang, Yongqing, Xu, Jianyue, Zhao, Ling, Land, Lesley Pek Wee, Li, Wenli
Formato: Artículo
Publicado: Wiley-Blackwell Oct2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2025
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      pub: Wiley-Blackwell
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        10.1111/jopy.13000
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        atl: How Users' Personality Traits Predict Sentiment Tendencies of User‐Generated Content in Social Media: A Mixed Method of Configuration Analysis and Machine Learning.
      aug:
        au:
          Yang, Yongqing
          Xu, Jianyue
          Zhao, Ling
          Land, Lesley Pek Wee
          Li, Wenli
        affil:
          Shenyang University of Technology, Shenyang, China
          Shandong Technology and Business University, Yantai, China
          Dalian University of Technology, Dalian, China
          Huazhong University of Science and Technology, Wuhan, China
          The University of New South Wales, Sydney New South Wales,, Australia
      su:
        Twitter (Web resource)
        Personality
        Mood (Psychology)
        Social media
        Public opinion
        User-generated content
        Pattern perception
        Machine learning
      sug:
        subj:
          Personality
          Mood (Psychology)
          Social media
          Public opinion
          User-generated content
          Pattern perception
          Machine learning
          Twitter (Web resource)
      keyword:
        csQCA
        machine learning
        personality traits
        sentiment tendencies
        social media
        user‐generated content
        csQCA
        machine learning
        personality traits
        sentiment tendencies
        social media
        user‐generated content
      ab: Objective: Social media content created by users with different personality traits presents various sentiment tendencies, easily leading to irrational public opinion. This study aims to explore the relationships between users' personality traits and sentiment tendencies of user‐generated content (UGC). Method: We crawled 18,686 tweets of 1, 215 users from Twitter to figure out the relationships between personality traits and sentiment tendencies. This study utilizes Essays and Sentiment datasets to train machine learning models for the identification of personality traits and sentiment tendencies and then explores the configuration effect of personality traits on sentiment tendency via crisp‐set Qualitative Comparative Analysis (csQCA). Result: The findings suggest that (1) one‐dimensional personality trait is not a necessary condition for the sentiment tendencies of UGC. (2) There are multiple equivalent configurations that lead to the sentiment tendencies of UGC. Conclusion: The study suggests that the sentiment tendencies pattern of UGC can be discovered via the configurations of various dimensions of personality traits.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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