Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram.

Detalles Bibliográficos
Publicado en:Journal of Business Ethics Vol. 200; no. 4; pp. 773 - 791
Autores principales: Ro, Joon H., Namkoong, Jae-Eun, Leonhardt, James M., Choi, Eunsoo
Formato: Artículo
Publicado: Springer Nature Sep2025
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram.
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        au:
          Ro, Joon H.
          Namkoong, Jae-Eun
          Leonhardt, James M.
          Choi, Eunsoo
        affil:
          https://ror.org/05vm0ed18 Uber Freight, Uber Technologies, 1725 3rd St, 94158, San Francisco, CA, USA
          https://ror.org/01keh0577 Marketing Department, University of Nevada, Reno/0028, 89557, Reno, NV, USA
          https://ror.org/047dqcg40 School of Psychology, Korea University Old Law Building, Room 109, 145 Anam-Ro, Seongbuk-Gu, 02841, Seoul, Republic of Korea
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