Authentic display and interaction: the communication strategy of martial arts documentary Hermit Master.
Documentaries play a vital role in promoting and disseminating traditional martial arts. By analysing bullet-screen comments on traditional martial arts documentaries can gain a deep understanding of the audience's emotional responses and interaction patterns. This approach effectively captures thei...
| Publicado en: | Digital Scholarship in the Humanities Vol. 40; no. 3; pp. 832 - 846 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Oxford University Press / USA
Sep2025
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=188027891&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 188027891 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 2055768X JEO9 jtl: Digital Scholarship in the Humanities issn: 2055768X maglogo: N pubinfo: dt: Sep2025 vid: 40 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 188027891 10.1093/llc/fqaf040 ppf: 832 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.3MB tig: atl: Authentic display and interaction: the communication strategy of martial arts documentary Hermit Master. aug: au: Li, Yaqi Jie, Yu Zhang, Guodong affil: Institute of Sport Science, College of Physical Education, Southwest University, Chongqing, 400715, China Institute of Physical Education, Hainan Normal University, Hainan, 570199, China International College, Krirk University, Bangkok, 10220, Thailand su: Martial arts Communication strategies Digital media Sentiment analysis Culture Audience participation Participation Documentary films Collins, Doug, 1966- sug: subj: Martial arts Communication strategies Digital media Sentiment analysis Culture Audience participation Participation Documentary films Collins, Doug, 1966- keyword: documentary Hermit Master interactive ceremony propagation strategy sentiment analysis traditional martial arts ab: Documentaries play a vital role in promoting and disseminating traditional martial arts. By analysing bullet-screen comments on traditional martial arts documentaries can gain a deep understanding of the audience's emotional responses and interaction patterns. This approach effectively captures their subjective views, thereby enhancing the dissemination of traditional martial arts. Drawing on the interaction ritual chain theory proposed by Randall Collins, this study examines the documentary Hermit Master. The research methodology involves crawling bullet-screen data from Bilibili using Python, conducting sentiment analysis and topic extraction, and visually presenting the findings. The analysis reveals that Hermit Master has garnered significant audience acclaim, primarily due to its exceptional communication strategy. This strategy includes highlighting combat elements, broadening dissemination channels, standardizing communication subjects, and focusing on emotional engagement with the audience. The study's findings suggest that emphasizing the technical aspects of martial arts is crucial in capturing the audience's attention and interest. By understanding the audience's preferences, emotions, and interaction patterns, content creators and promoters can develop more effective communication strategies to showcase the richness and depth of these traditional martial arts. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: © 2019 EADH: The European Association for Digital Humanities. item: Digital Scholarship in the Humanities holder: Oxford University Press / USA dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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