"More Where That Came From": How the Voice of Randy Travis Helps to Normalize AI.

In May 2024, the country singer Randy Travis released his first new recording in over a decade, using an AI model of his voice, which he had lost after a stroke. This article analyzes the media coverage of the song's release and shows how it was framed as a human-interest story about Travis being "g...

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Publicado en:Popular Music & Society Vol. 48; no. 4; pp. 397 - 416
Autor principal: Supper, Alexandra
Formato: Artículo
Publicado: Taylor & Francis Ltd Oct2025
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: "More Where That Came From": How the Voice of Randy Travis Helps to Normalize AI.
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        au: Supper, Alexandra
        affil: Department of Society Studies, Maastricht University, Maastricht, The Netherlands
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        Country music
        Vocal music
        Press
        Organizational legitimacy
        Narratives
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          Country music
          Vocal music
          Press
          Organizational legitimacy
          Narratives
      keyword:
        artificial intelligence
        authenticity
        Country Music
        disability
        labor
      ab: In May 2024, the country singer Randy Travis released his first new recording in over a decade, using an AI model of his voice, which he had lost after a stroke. This article analyzes the media coverage of the song's release and shows how it was framed as a human-interest story about Travis being "given back" his voice with the help of AI techniques and a close-knit community of human professionals. This framing helps to render AI as familiar and the song as authentic to country music audiences, and in doing so contributes to the normalization of AI in music.
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    language: English
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