| Sumario: | Fifty years ago, Zwicky demonstrated the slur‐neutral counterpart vocative divergence thesis (SNCVD):Slurs occur freely as vocatives. Neutral counterparts do not. In this article, I craft a novel problem for theories of slurs. The Vocatives Problem is the challenge to explain the SNCVD. I argue that there are two strong solutions. One construes slurs as encoding non‐expressive pejorative evaluation. Another construes them as expressives, as tools for expressing speaker‐contempt. I advance further rationales for treating slurs as expressives as a best solution. I argue that four alternative accounts, none of which place restrictions on slurs' semantics, fail to explain SNCVD. Finally, I show how the Vocatives Problem presents a formidable challenge to leading analyses of slurs that explain slurs' derogatory force exclusively via appeal to pragmatics, socio‐linguistic rules like prohibitions, or articulations.
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