Cover Image
QR Code

PA targets German trade.

This article reports that the United Kingdom Publishers Association in Great Britain has launched a campaign to improve information flow to Germany and Austria. Publishers have created a database of German trade customers by combining their mailing lists.

Published in:Bookseller no. 5202; p. 9
Format: Article
Published: Bookseller Media Ltd 10/28/2005
Subjects:
Publishers' Association
Mailing lists (Lists of addresses)
Publishing
Advertising
United Kingdom
Germany
Austria
Online Access:View this record in EBSCOhost
Summary:This article reports that the United Kingdom Publishers Association in Great Britain has launched a campaign to improve information flow to Germany and Austria. Publishers have created a database of German trade customers by combining their mailing lists.