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Why AI may not keep getting better.

The author argues that artificial intelligence (AI) is not a purely technical system but a technosocial one, and challenges the assumption that AI will continue to improve indefinitely by scaling data and compute. Topics discussed include suggestion of cognitive scientist Gary Marcus about AI's prog...

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Published in:Prospect no. 342; pp. 34 - 36
Main Author: Zuckerman, Ethan
Format: Article
Published: Prospect Publishing Limited Nov2025
Subjects:
Artificial intelligence
Technological determinism theory (Communication)
Cognitive science
Internet searching
Web search engines
Human-computer interaction
Online Access:View this record in EBSCOhost
Summary:The author argues that artificial intelligence (AI) is not a purely technical system but a technosocial one, and challenges the assumption that AI will continue to improve indefinitely by scaling data and compute. Topics discussed include suggestion of cognitive scientist Gary Marcus about AI's progress, insight on the servers and algorithms that run Google and Bing, and factors contributing to the decline of web search.