Power BI and the datafication of Danish higher education.

Power BI is a Microsoft data visualization and business intelligence platform currently being used for higher education governance at a range of institutions. This study contributes to critical scholarship on the normative dimensions and politics of data visualizations, with particular attention to...

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Bibliographic Details
Published in:Big Data & Society Vol. 12; no. 3; pp. 1 - 14
Main Author: Weinberg, Lindsay
Format: Article
Published: Sage Publications Inc. Jul-Sep2025
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Power BI and the datafication of Danish higher education.
      aug:
        au: Weinberg, Lindsay
        affil: Aarhus Institute of Advanced Studies, Aarhus University, Aarhus, Denmark
      su:
        Higher education
        Education policy
        Organizational governance
        Danes
        Microsoft Corp.
        Data visualization
        School enrollment
        Data visualization software
        Denmark
      sug:
        subj:
          Denmark
          Higher education
          Education policy
          Organizational governance
          Danes
          Microsoft Corp.
          Data visualization
          School enrollment
          Data visualization software
      keyword:
        dashboards
        data democratization
        higher education
        Microsoft
        neoliberalism
        New public management
      ab: Power BI is a Microsoft data visualization and business intelligence platform currently being used for higher education governance at a range of institutions. This study contributes to critical scholarship on the normative dimensions and politics of data visualizations, with particular attention to how dashboards co-shape user subjectivities and are intertwined with educational policies that use time as a means of enacting higher education governance. Drawing on 11 interviews with administrative advisors and faculty connected to humanities programs that are particularly vulnerable to de-funding and enrollment challenges at a large public research university in Denmark, this paper investigates how the design, use, and marketing of Power BI are entangled with top-down higher education policy agendas. It emphasizes how students are constructed as discursive objects whose demographic information, academic progress, and workforce participation can be sorted, aggregated, and tracked in "real-time" for meeting performance metrics as well as regulatory compliance. However, this article also demonstrates how Power BI is a site where unanticipated frictions emerge. While the software is designed to render program administrators and faculty increasingly responsible for hedging against the vagaries of the post-graduation job market, in practice, participants report ambivalence and disengagement, navigate issues of transparency and accuracy, and attempt to leverage the platform to creatively resist threats to program defunding.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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