Towards an Informed Society: A Critical Analysis of Media Literacy in Pakistan.
Understanding media literacy in the digital age is essential for interpreting complex media narratives about critical issues and mitigating the risk of public misguidance, which is imperative for a democratic culture. This research investigates the state of media literacy in Azad Jammu and Kashmir (...
| Publicado en: | Journal of Social Sciences & Humanities (1994-7046) Vol. 33; no. 1; pp. 23 - 37 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Allama Iqbal Open University
Spring2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=188698491&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 188698491 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 19947046 BESN jtl: Journal of Social Sciences & Humanities (1994-7046) issn: 19947046 maglogo: N pubinfo: dt: Spring2025 vid: 33 iid: 1 pid: 67612 pub: Allama Iqbal Open University artinfo: ui: 188698491 ppf: 23 ppct: 14 formats: fmt: @attributes: type: P size: 3.9MB tig: atl: Towards an Informed Society: A Critical Analysis of Media Literacy in Pakistan. aug: au: Siraj, Syed Abdul Gul, Quratulain Rehman, Syed Inam Ur affil: Media professor, Bahria University, Islamabad Independent Research Scholar, Islamabad Assistant Professor, International Islamic University, Islamabad su: Media literacy Social media Disinformation Misinformation Digital technology Pakistan sug: subj: Pakistan Media literacy Social media Disinformation Misinformation Digital technology keyword: disinformation fact-checking media consumption media literacy ab: Understanding media literacy in the digital age is essential for interpreting complex media narratives about critical issues and mitigating the risk of public misguidance, which is imperative for a democratic culture. This research investigates the state of media literacy in Azad Jammu and Kashmir (AJK), Pakistan's nonmetropolitan region. Media literacy among the people in AJK has not been previously explored, so this research gap provides new insights and solutions using Critical Media Literacy Theory (CMLT) to examine the phenomenon. Key findings of the study reveal that social media serves as the primary source of information; however, users exhibit a limited understanding of media literacy when interpreting the embedded discourse within media content related to political and critical events. Nevertheless, individuals with higher education express confidence in identifying disinformation and acknowledge that fact-checking is useful for mitigating deceptive media narratives, but users rarely practice it. These findings highlight the need for a structured media literacy initiative to reduce the risks of public misguidance. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Social Sciences & Humanities (1994-7046) is the property of Allama Iqbal Open University and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Social Sciences & Humanities (1994-7046) holder: Allama Iqbal Open University dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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